Do Successful Startups Need Good Web Design?
“We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with. Today you find few companies that take design seriously, as I see it.”
Amazing and user friendly website is inevitable
A good website is a rewarding outcome of several important elements encompassing design, content, navigation and functionality. Nowadays running a business website is one of the most important facets in the life of a company and therefore has to be intuitive, not overly complicated and engaging. Keeping your website user-friendly will greatly improve its performance, entice more prospects and boost sales for your business.
Marketing drives traffic to your site
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.
But be careful that as the person viewing it may be using ad blockers. These can stop them being able to view your advertisements.
The way a lot of successful startups do this is to get their web design company to include a place for news, articles or a blog on their site.
As a startup, you have the pressure of fundraising and needing to articulate to potential investors a “big vision,” which in many ways can be an extension of your original value proposition. However, that can sometimes lead to an over-extension in order to give the appearance of not thinking too small.
The problem is that unless your customers validate your assumptions shortly after your successful fundraiser, you may find yourself going down the wrong path to keep up an “appearance” rather than refocusing on what you know to be the real value to your customer. This may, in turn, burn valuable resources along the way.
It’s a tough call to make, but it is one that could literally cost you your startup if made too late.
Uploading items to your site
If you are a start-up using your website as your primary revenue streams. You need to make sure that all of your staff are trained well in how to use it. It makes sense to know that your staff are capable at the task of loading up and displaying items that are for sale.
Over 50% of new businesses fail within the first five years of existence. This is an astonishing statistic. How can this be true? Some may attribute it to poor planning, bad decision making, or lack of funding. While these all may be contributing factors, in many cases, excessive overhead costs are especially damaging.
One of the best things about being reliant on your website for your revenue is that it can help you cut costs in other ways. You don’t have to concern yourself with the overheads of a shop front or equipment, as you staff can work from the comfort of your own home.
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