Video creation depends on people sharing the interesting video for it to be successful. Rather than paying to have the video plays like an ad, it is promoted to an existing audience that is most likely to be active in social media and will share the video and engage in wider reach.

The most important core of viral marketing strategy is Brand existence, which is only considered in viral marketing and by keeping the target audience active at all the engagement of the brand and improve and widen the audience.

Invest less- return more is the magic mantra for viral marketing where in an advertisement play time on television is very expensive, especially if it is during any sort of primetime programming on a major channel but having a promotional video that lives on the internet, it is free to host using a service such as YouTube.

“ If the internet can be described as a giant human consciousness, then viral marketing is the illusion of free will”