why seo is important for small business
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keyword is one of the most misunderstood and misinterpreted terms in the world of marketing.Small business have a lot to benefit from SEO and it is not an exaggeration to say that Small business don’t practice SEO are in far worse situation than companies who invest in search engine marketing.
Reasons to Invest in SEO Marketing:
Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.
Find new customers and assist growth
If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base. It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website.
It is cost-effective
Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
Stay in-synch with latest developments
The search engine industry is one of the fastest changing industries in the World. Rules and practices change all the time and if you can stay in-synch with the latest developments then it’s for your benefit.
Ultimately, you want to select a content management system that does two things: supports your requirements and is easy to use. But evaluating Web CMS software for functionality and usability takes time. So the last thing you want to do is waste time getting intimate with the wrong products.