Are you one among those companies that consider website design as an integral part of your branding strategy?
Partially it is yes to consider that branding your website leads to lead generation which affects your entire online presence.
Meaning of the professional web design company is consider web design as an important element, because the revolution of web design are exponentially more powerful in recent case and it’s considered mandatory to process online presence for every business.
Here are the list of elements that are concluded from the website.
-The boring website design
-The pop-up advertisements
-The complex layout
-The tiny fonts that are hard to read
When you think that website design is not the most important feature in your bucket list but it makes sure that it is the most vital need of the day.
When people are asked to do a survey on using daily website, 85% of people respond due to the the lack of attractiveness in the particular website.
Visitors like the websites are informative relevant clear attractive and unbiased.
Hence it’s important to have a website which satisfies all the user-friendly and customer engaging content on a website.
A long time investment!
While considering the website both the design and content is important they go hand in hand.
Actually website design and the content is directly proportional and it doesn’t work without one thing.
Because without website quality, there will be no justice to the content you have places and without a content that isn’t good to read the quality doesn’t matter.
Hence investing in an website is usually long-term tell your business exist and it’s worth it.
Analyse brand in terms of website design
Another most important distinction to make in terms of website design is that the design is not the brand but it is one of the element highlighting the brand to build trust among the audience.
Basically branch can be the perception of what a customer things and the brand elements attached to it can be in the form of name logos tagline trademarks packaging designing marketing etc.
It is also important to know that the design affects the conversion rate of your business and if you pay attention to the following elements it will add some value to your business and to your website.
Most important feature of all time is navigation and it’s easy to understand how navigation is is related to conversion .
Website that easily navigate the one which converts.
According to an info graphic research, the words used in call to action buttons have more than 90% impact on the conversion rates.
Specifically including these marketing words like free e discount avail can bring in more people to sign up or down load or man action on your website.
The most important takeaway in the website would be the color.
Suggest using bold colors like a red blue black for the headings and colors phone call to action button can help to develop a feeling of trust.
See, Even the color matters.
Social media and branding:
The social media is the core element that represent you are brand to the large amount of audience.
Things we perform for post on social media gets labelled with your brand.
And it’s advised to develop campaigns that really showcase your brand’s personality.
Target should match the personality of the brand you showcased with potential customers you want to reach.
By wrapping it up,
It’s important to understand the impact of your your web design which affects the brand.
This Cannot be a simple preference or a minor choice
to deal with.
It starts from SEO and branding to the conversion rates and more and more major role in your brand perceived by customer every where.
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