Product pages are the most important component in an eCommerce website which helps customers to decide if they want to purchase the product of a bond the shopping cart.
Unfortunately, the main purpose of your product page is to convey the customers that your product is best to solve their problems and they are often considered as the most negligible elements in the sales funnel.
In consideration of the eCommerce website, eye-catching images and well written product descriptions are important but there are various other elements to consider that helps the customers to make better and informed buying decisions.
Even the smallest details can leave a significant impact on the conversion rate in your eCommerce website and it is always recommended to incorporate elements that inform prospective buyers and also have a strong trust signal for sales.
Hence you are certain techniques that will help you to improve your conversion rate with the expected results.
1. Art of storytelling
Recent studies suggest that product descriptions which narrate inspiring story has more potential line conversion than a standard product display.
By showcasing the storytelling can boost the chance of getting more conversion and engaging brand loyalty.
2. Adding Product Videos
Another major issue about online shopping is to feel that product you really wanted to buy but it is hard to be felt in online shopping.
But through adding product videos of the product which can give a detailed look cut the product to make sure the perspective is well informed about the purchasing decision.
3. Using social proof
More than 80% of people trust the content from other customers or the ones who review the product.
Studies suggest that one in four customers are likely to purchase a product or brushing user-generated visual content for the reviews that they post on the website.
The E-Commerce brand can see customers’ reviews and generate the highest sales margin which eventually acts as a social proof influencing a buyer to buy a particular product.
4. Explaining the product features!
To increase your conversion rate and profitability it is important to carefully review the product features explaining the strategy.
Instead of simply writing down the characteristics and features of the product like what others do, you may not be the best choice for the customers who are looking into your website.
The product pages have to be beautiful explained how it works allowing the users to over different features and explaining the features the most and can be differences in their user’s life.
These are the few suggestions that will surely help to optimize your product pages for usability.
Remember that every business customers and products are different and changes on your website make sure to check whether it makes more sense on what you are doing on your eCommerce website.
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